An interesting detail told in No Filter is that back then, even after many appeals from the product team, the Story feature was still refused to be added to Fouad Whatsapp. In the creators’ eyes, FW was about life’s great moments, not some messy, meaningless videos or pictures that would be out of date in 24 hours. It wasn’t until one time when the creators attended a party with many celebrities and witnessed celebrities using Snapchat to relax and record the whole party, uploading the unedited videos directly that they realized the need for the Story feature.
The 24-hour disappearing Story, unviewable images and videos, untraceable retractions, and burn after read mode are all features that show that “stress-free social” is the next phase of Fouad Whatsapp’s focus. On the other side of the ocean, WeChat has silently taken down the Story-like video dynamic function in the new version, and pushed the video number, blowing the horn to the public domain traffic.
In China, neither WeChat’s video dynamics nor Weibo’s microblog stories seem to have made much of a splash, is this because Chinese users don’t have a strong demand for stress-free social interaction? Or is this due to the lack of entrance and traffic tilt?
Zhang Xiaolong said in the 2020 WeChat open class that the usage rate of video dynamics did not meet expectations, but failed to mention the hidden discovery page of video dynamics and the very inconspicuous bubble reminders that make interaction difficult. I’m afraid no one can expect a social function to achieve good data performance under such poor conditions.
Another figure mentioned in the WeChat open class is that 200 million people have set their friends to be visible for 3 days. These users are using the “3-day visibility” feature as a neutered version of “read and burn”. But this raises another paradox: the circle of friends, as a single vehicle, is taking on the responsibility of both “user self-presentation” and “stress-free sharing”, which is not possible in its current form.
If users set the circle of friends to be visible for 3 days, they give up the function of using the circle of friends as a showroom for their highlight moments (Fouad Whatsapp’s Post); if users open the circle of friends to time, they will become tiptoeing around posting dynamics, or need to regularly clean and maintain their circle of friends. If users have a strong demand for both “self-presentation of highlight moments” and “stress-free sharing”, and the circle of friends cannot satisfy both, they will choose to use the circle of friends as the realization of one of them, while the other demand will be realized through other platforms.
Video dynamics failed to complete the cause, WeChat in 8.0 on the hope of the new “status” function, but the “status” in the current stage of the limited form (limited status, does not support text video release), weak interaction (only likes), in-depth mouth, people We don’t see much hope to solve the problem of stress-free social interaction.